Every winery owner know the challenges that come as you try to keep your winery successful. It may seem like an easy life, but winery owners are like graceful ducks, looking so beautiful on the surface and yet paddling carefully underneath.
Winery owners already know their wines, their stories, and their passion. But, it is important to know the people who consume your product. You may be creating the best wine, but if it not targeted to the specific people you want to serve, your efforts might not be focused to work efficiently.
Also, there are lots of competition. You need to stand out. Not just your wine, but the place where you made it. Your vineyard can be a good starting point to developing a love for your wines. Imagine your vineyard speaking for yourself. That being said, you need to ensure that your vineyard also speaks of the quality you said your wines possess. Make your vineyard something to be proud of and willing to show off.
Sponsoring wine tasting events in your vineyard is a good way to introduce your history and wines to people. It creates a friendship between the winery and your consumers. For those who cannot go to your vineyard, reach them through social media. Good and reputable companies have at least has a website. If you can level it up to social media, your reach will be broader, and you can communicate directly to your clients.
These are just some of the practical ways to make your vineyard a genuine part of the community and the hearts of your consumers. We have also compiled some inspiring videos to expand your knowledge and ideas in keeping your vineyard a success.
Interview with Barefoot Wine Founders –
Joseph E. Gallo Man of the Year Speech –
Total Wine Package –
Bloomberg feature on wine –